Privacy Policy

APIS GOLD PRIVACY NOTICE

Introduction and scope

This privacy and cookies notice applies to the processing of personal data by Apis Gold, including information we collect and store via cookies.

References in this policy to “Apis Gold”, “apis-gold.com”, “we” “us” or “our” should be interpreted accordingly. The processing explained in this notice may be carried out by us or other data controllers appointed by us to operate on our behalf in delivering our services to you.

If you access the products and services or online and digital platforms of other internet content providers, you should refer to their privacy notices.

Types of information we process and where it comes from

Information you've provided to us, including through our website, applications or products or when you access our services through applications on websites operated by other organisations.
Information about our content, products and services you've ordered or enquired about, including as collected on call recordings or via telephone chat as further described below.
Information which we acquire from other organisations, such as address verification services (e.g. Royal Mail in the UK), including personal data that is publicly available.
Information, uploads, user generated content, and comments you make about or generate in accessing our products and services, for example how you access, view, share, contribute to, or interact with them.
Information from the devices you use to access our products and services, about your use of, and/or third party content, products and services. This includes information about your device, machine or browser.
IP address, MAC address, unique identification number, online identifier (including device IDs and advertising IDs), browser information, location data port information, logical network address, and other similar identifying information required for your devices to communicate with websites and applications on the internet
Technical information from the devices you use to access our products, for example, the collection of diagnostic and traffic or location information. Note that devices and applications have their own privacy settings and notices under which they collect your information, so please check and manage your device and application settings.
Information relating to your customer service interactions with us.

How we use your information

The main purpose for which we process your personal data is so that we can provide you with content, products and services in accordance with the contract you have with us. This includes providing you with account management functionality (such as to update your contact information), processing and collecting payments, customer support (including diagnostics and trouble-shooting), and tailored and personalised recommendations (including by sending you newsletters about your service and relevant products). In addition, we also process your personal data to manage our products and services and traffic across our platform. For example, Apis Gold uses your information to facilitate the operation of its network by choosing the most efficient route to transmit your requests or communications through the various parts of our platform and systems. This information is held securely within restricted areas accessible only by authorised personnel and in accordance with our data retention deletion and acceptable use policies.

In certain circumstances, where you give us consent, we will process your data in order to send you direct marketing. This may include communications by post, telephone, SMS, email or other electronic means (such as in-browser notifications or product recommendations), using the contact details you have provided, about content, products, and services, events and special offers, including, for a reasonable time after you have ceased to be a customer of ours.

We may also use your information to comply with our legal and regulatory obligations. This includes:

by enabling Apis Gold to support customers whose circumstances may present them with special needs or place them in a vulnerable group; and
by complying with police and other security investigations.
In some circumstances, we may process your personal data in reliance upon our legitimate interests, including but not limited to:
improve our website content, products, services and customer experiences by monitoring your use of our products and services and working with our suppliers to improve the products and services we offer, and develop new content, products and services;
monitor, record, store and use customer service communications we have with you. This helps us to improve the quality of our customer service, to confirm any instructions you give us, to create a customer profile to have better conversations and/or for training, development and to meet our legal and regulatory responsibilities.
determine what offers for our products and services you may be eligible for and how those offers will be made available to you. To do this, we create a profile about you (for example, what products and services you have purchased, how you may have used them, your offer and payment history, and your interactions with our company) and supplement this with information provided to us by other organisations as described in this notice. We may use these profiles to target our offers at particular groups of customers and personalise the messages.
send you direct marketing, including if you're a prospective customer. This may include communications by post, email or other electronic means (such as in-browser notifications and product recommendations), using the contact details you have provided, about us and our content products and services, events and special offers, including, for a reasonable time after you have ceased to be a customer of ours (see further details below).
personalise the promotions and adverts for our products and services that you may see while browsing our website, based on what we think you might like and/or what we think might be relevant to you using the household profile we hold for you (as explained above);
for market research.
protect or enforce our rights or the rights of any third party such as by analysing activity on our network to help block unauthorised or illegitimate content, publication of, or access to it.
We will process your data where we need to in order to safeguard your vital interests
or those of another person, for example to support crime prevention and protect the safety of members of the public and Apis Gold employees.

How we share your information

We work with a number of suppliers to process your personal data for the purposes described above. Where these suppliers act on our behalf they must only process your personal data in accordance with our instructions. The categories of suppliers that we use include:

Couriers;
Payment service providers;
IT companies;
Debt collection agencies;
Marketing companies that deliver our communications;

Sometimes we may share personal data with suppliers and business partners who may process it outside of the European Economic Area (for example in delivering our service to you we may use customer service centres and/or some IT services in USA). Most of the time the data we share will be with companies who supply services to us to enable us to supply our services to you. We grant these companies access to personal data only where specifically necessary and only where appropriate security measures and controls are in place to protect your personal data in accordance with applicable data protection laws, regulations and regulatory guidance. This means these transfers will take place on the basis of an approved data transfer mechanism, such as EU Standard Contractual Clauses and EU Commission Decisions on Adequacy (country details here).

We may share personal data with the courts, enforcement agencies (e.g. the police) and with regulatory authorities (e.g. Trading Standards in the UK) where this is required in order for us to comply with our legal or regulatory obligations.
Where Apis Gold may receive a request for the ownership of a vulnerable customer’s account to be transferred to a nominated individual, personal data of the existing account holder may be shared with the new account holder. The ownership of the account would only be transferred once Apis Gold has received signed acceptance and authorisation of the transfer from both parties.

How we share your information for online and digital advertising

We work with a number of partners to process your personal data for online and digital advertising purposes. For the purpose(s) described in this section we use information collected through cookies or similar technologies on our websites(such as device IDs, mobile advertising IDs, and IP addresses). We may also use your phone number and email address. We will never share your name and physical address with any of our partners, and where we share an email address or phone number, it will be in a secure format , and our partner will only see that data if it is already used for an account on their site. Where we use cookies and similar technologies on our website and/or device(s) (which you will separately be asked to accept), the data may be used in conjunction with other information we hold about you, such as your browsing behaviours, , product holding or account history so we can show you more relevant content or offers.

Where we may use collected personal data to collaborate on Social Media platforms, If you don’t want your data to be matched with the social media sites you use, you can follow the steps to opt-out of profiling and tailored advertising in the “Managing Your Marketing Preferences” section below. You might still see Apis Gold posts or adverts, but they won’t be personalised using your Apis Gold account data. You can also change your settings on that social media site to control the promoted posts you see there.

Keeping your data up to date and your rights

Please contact us via My Account or via ‘Contact Us’ on the Apis Gold website to update, amend, correct your information. You also have the following rights:

to request access to, or erasure of, the personal data we hold about you (we explain more about this below)
to request us to restrict the processing of the personal data we hold about you
to object to us processing personal data relating to you
where you have given us consent to process your personal data, you have the right to withdraw that consent at any time
you have the right to obtain certain personal data from us in a format that can be transferred electronically to a third party (also called “data portability”).

Please note that some of these rights are not absolute. In some cases, for example, we may refuse a request to exercise particular rights if complying with it meant that we are no longer able to meet our contractual obligation to provide you, or another person, with particular products and services, or if we had a legal obligation or right not to comply with the request. However, we will keep you informed as to the actions that we can take when you make your request.

Managing your marketing preferences

Direct marketing and tailored advertising

You can always choose not to receive direct marketing from us in the following ways:

via the “subscribe/unsubscribe” option in the My account section of our website or,
contacting Apis Gold via the “Contact Us” section of our website and explaining that you wish to opt out of direct marketing;
Emailing: admin@apis-gold.com.

When you make a request not to receive marketing, it can take us up to one month to process that request.

This privacy notice was last updated 20th January 2021